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For sportswear empires such as Nike, Puma and adidas the grand slam tennis circuit, led by the Australian Open, are increasingly targeted as style laboratories where superstar players launch cutting-edge apparel, colours trends and fabric technologies before millions of potential consumers.Equally, blue-chip discount tiffany earrings companies are also vying for a share of the centre court spotlight aligning their products with top-ranked female tennis players who attract a global fashionista following.Young, beautiful, rich and style forward, the likes of Serena Williams and Maria Sharapova are the new cover girls for product endorsement worth millions in earning power.Williams is one of the highest earning athletes in the world with her career prize money totalling more than $US28.5 million. According to Forbes Magazine the flamboyant dresser also earns around $US6 million per year from product endorsements.

From head-to-toe Serena and her sister Venus have ignored tennis dress tradition to introduce sexy on-court discount Tiffany Earrings that flash bare arms and dramatic colours that have left players dressed in white looking out-dated in comparison.Whilst the Williams sisters are famous for setting outlandish tennis trends including ultra fluoros and even gladiator style leggings, the counter to their bling is the more classic Sharapova.Ranked the World's No.14 female tennis player, Sharapova has wasted little time since her arrival in Melbourne to commence her brand ambassador duties.These have included hosting a night with Tiffany & Co. on January 13 at their Melbourne store followed by officially opening the new Swiss discount tiffany earrings watch retailer Tag Heuer flagship boutique on January 14.

"It's a really classy sport and there are two people standing on the court and all eyes are upon them and more often than not most discount tiffany earrings players are admired by people and when you have that it creates trends," Glen Schlehuber, Australia's managing director at Tiffany & Co told AAP when asked why tennis stars like Sharapova are such fashion drivers.But for Sharapova her after hour duties are nothing compared to when she struts out onto the Australian Open centre court like its a catwalk discount tiffany earrings the latest designs Nike has especially created for their prized model.The 22-year-old Russian is set to launch the Golden Set Dress that Nike promises will kick off the Grand Slam season with the most fashionable and technologically advanced designs yet. The Australian Open will be the first time she will wear this innovative design.